DELTA AIR LINES: Fly Delta App
To further to further their role as the world’s premier airline, Delta needed to create a holistic travel app that enabled easy travel planning – but also informed and inspired the customer about their travel destinations. I managed the destination content within the Fly Delta app, setting visual direction for 150 global locations: each highlighting dozens of local restaurants, shops, clubs and attractions all requiring photography. To make it more challenging, this content needed to be created within a sprint of just a few weeks. I set the direction, hired and project-managed a team of global content creators to populate the image library and build the pages, meeting the deadline and launching a ground-breaking, award-winning app.
I'm a creative director with more than 20 years of experience building beautiful, effective and
eye-catching campaigns for Fortune 500 brands, garnering awards and kudos along the way.
Raised in Virginia but currently thriving in Seattle, I've led talented teams of all sizes in a variety
of environments. From creative strategy and brand campaigns to identity work and site UX, I strive to be an authentic partner to clients and produce work that wins customers. I'm equally at home directing celebrity photoshoots as I am noodling out creative strategy on a cocktail napkin.
When I'm not in the office or on location, you can find me deep in the mountains doing something completely idiotic on a bike. Or trying to cajole my twin daughters away from electronic devices and out into the misty beauty of the Pacific Northwest.
