DELTA AIR LINES: Fly Delta App
To further to further their role as the world’s premier airline, Delta needed to create a holistic travel app that enabled easy travel planning – but also informed and inspired the customer about their travel destinations. I managed the destination content within the Fly Delta app, setting visual direction for 150 global locations: each highlighting dozens of local restaurants, shops, clubs and attractions all requiring photography. To make it more challenging, this content needed to be created within a sprint of just a few weeks. I set the direction, hired and project-managed a team of global content creators to populate the image library and build the pages, meeting the deadline and launching a ground-breaking, award-winning app.
3M: Studio EXP
3M’s Scotch craft tape business was on roll (see what I did there?) - and the division wanted a site to build connections with their crafty customers. I was creative director for the site concept and launch. After several tactical meetings with the client, I and my team of talented editors, crafting SME’s and designers created a site full of inspirational ideas and how-to’s, helpful product recommendations, print and pattern stories, and an accompanying Pinterest site overflowing with projects from Scotch as well as UGC contributions. Business continued to grow and more work from 3M rapidly followed.
