DELTA AIR LINES: Fly Delta App
To further to further their role as the world’s premier airline, Delta needed to create a holistic travel app that enabled easy travel planning – but also informed and inspired the customer about their travel destinations. I managed the destination content within the Fly Delta app, setting visual direction for 150 global locations: each highlighting dozens of local restaurants, shops, clubs and attractions all requiring photography. To make it more challenging, this content needed to be created within a sprint of just a few weeks. I set the direction, hired and project-managed a team of global content creators to populate the image library and build the pages, meeting the deadline and launching a ground-breaking, award-winning app.
DELTA AIR LINES: Sky Digital Media
As a counterpart to Delta’s customer-facing print vehicle, Sky, my team and I created an enhanced rich-media monthly digital format. I directed the creative for the redesigned content and well as supplemental videos and unique interactive features. The content
was available to Delta passengers onboard, and via the web at their destination.
