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Eddie Bauer: "Your Guide to Gifts They'll Love" 

For 100 Years, Eddie Bauer has been a brand of guides – guides who dispense outdoor advice on trails, gear, and skills. Nodding to this heritage for the Holiday 2019 campaign, the creative direction sought to present the brand as a "Guide" to gifting, offering savvy advice, an easy "best route" to the perfect gift selections. The tagline presents the brand as guide, and the end goal of beloved gifts. My team crafted throwback typography,
a system of holiday iconography, with coordinated studio photography backgrounds.
Gift assortments could easily be integrated into this visual system for a consistent and flattering presentation. The "guide" ethos also manifested in a Gift Guide, sorted by price point, category, or ratings to make shopping easier and worry-free for the customer.

Concept

GTM Toolkit_WINTER3_2019_Gifting_v2-2.jp

Site

GTM Toolkit_WINTER3_2019_Gifting_v2-19.j

Store Windows

GTM Toolkit_WINTER3_2019_Gifting_v2-18.j

Email

GTM Toolkit_WINTER3_2019_Gifting_v2-20.j

Paid Social

GTM Toolkit_WINTER3_2019_Gifting_v2-21.j

© 2020 by Geoff Kinsey and associated clients.

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