DELTA AIR LINES: Fly Delta App
To further to further their role as the world’s premier airline, Delta needed to create a holistic travel app that enabled easy travel planning – but also informed and inspired the customer about their travel destinations. I managed the destination content within the Fly Delta app, setting visual direction for 150 global locations: each highlighting dozens of local restaurants, shops, clubs and attractions all requiring photography. To make it more challenging, this content needed to be created within a sprint of just a few weeks. I set the direction, hired and project-managed a team of global content creators to populate the image library and build the pages, meeting the deadline and launching a ground-breaking, award-winning app.
Eddie Bauer: "Your Guide to Gifts They'll Love"
For 100 Years, Eddie Bauer has been a brand of guides – guides who dispense outdoor advice on trails, gear, and skills. Nodding to this heritage for the Holiday 2019 campaign, the creative direction sought to present the brand as a "Guide" to gifting, offering savvy advice, an easy "best route" to the perfect gift selections. The tagline presents the brand as guide, and the end goal of beloved gifts. My team crafted throwback typography,
a system of holiday iconography, with coordinated studio photography backgrounds.
Gift assortments could easily be integrated into this visual system for a consistent and flattering presentation. The "guide" ethos also manifested in a Gift Guide, sorted by price point, category, or ratings to make shopping easier and worry-free for the customer.
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