DELTA AIR LINES: Fly Delta App
To further to further their role as the world’s premier airline, Delta needed to create a holistic travel app that enabled easy travel planning – but also informed and inspired the customer about their travel destinations. I managed the destination content within the Fly Delta app, setting visual direction for 150 global locations: each highlighting dozens of local restaurants, shops, clubs and attractions all requiring photography. To make it more challenging, this content needed to be created within a sprint of just a few weeks. I set the direction, hired and project-managed a team of global content creators to populate the image library and build the pages, meeting the deadline and launching a ground-breaking, award-winning app.
Eddie Bauer: Seasonal Campaigns
As Creative Director for Seasonal Campaigns at Eddie Bauer, I led the teams that developed up to 20 campaigns each year. This included running large brainstorm sessions with partner teams, concepting and UX research, execution with copy,
design and photography, and setting ongoing creative guidance for all channels
to follow as the campaign assets rolled out across site, emails, social, print and stores.
It takes a village; none of this work would exist without the amazingly talented team
I led: art directors, designers, writers, photo producers and many more!
Click through on each image to see the full campaign assets.
First Ascent 10 Years
Eddie Bauer Kids Launch
"Shine On" Spring Outerwear
"Seek New Adventures" Summer
Holiday Gifting
Snowpocalypse
