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Eddie Bauer: Kids Line Launch

After endless customer requests, Eddie Bauer finally launched a kids line, for which I served as CD. The apparel was fun so the campaign thematics naturally had to reinforce that, through a brand filter of outdoor adventures. We interviewed kids and used their own outdoor ideas for the copy, set it in colorful handwritten scripts and added doodles. Photography shot in the San Juan Islands was loose and joyful. Customers clamored for the product and the line has grown each season.

Concept

EB Kids Creative .jpg

Site

Email

Social

GTM KidsHomepage.jpg
Kids Social.jpg

Print Mailer

EB Kids Creative Tool Kit Fall 2019_02-1
EB Kids Creative Tool Kit Fall 2019_02-5
Screen Shot 2020-03-26 at 1.14.46 PM.png

© 2020 by Geoff Kinsey and associated clients.

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