DELTA AIR LINES: Fly Delta App
To further to further their role as the world’s premier airline, Delta needed to create a holistic travel app that enabled easy travel planning – but also informed and inspired the customer about their travel destinations. I managed the destination content within the Fly Delta app, setting visual direction for 150 global locations: each highlighting dozens of local restaurants, shops, clubs and attractions all requiring photography. To make it more challenging, this content needed to be created within a sprint of just a few weeks. I set the direction, hired and project-managed a team of global content creators to populate the image library and build the pages, meeting the deadline and launching a ground-breaking, award-winning app.
Eddie Bauer: Kids Line Launch
After endless customer requests, Eddie Bauer finally launched a kids line, for which I served as CD. The apparel was fun so the campaign thematics naturally had to reinforce that, through a brand filter of outdoor adventures. We interviewed kids and used their own outdoor ideas for the copy, set it in colorful handwritten scripts and added doodles. Photography shot in the San Juan Islands was loose and joyful. Customers clamored for the product and the line has grown each season.
Concept
Site
Social
Print Mailer
